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Gold Alliance

4.5 Stars (1 Review)
Updated: January 24, 2023
By: Jeff Smith
Jeff Smith
Sr. Content Manager
As Retirement Living’s senior content manager, Jeff oversees the product and publishing of all retirement, investing, and consumer wellness content on the site. His extensive expertise in brand messaging and creating data-driven stories helps position Retirement Living as a top authority for senior content and community resources.
Sr. Content Manager
Edited By: Lauren Hamer
Lauren Hamer
Sr. Editor
Bringing more than a decade of editorial experience to Retirement Living, Lauren focuses on reporting senior-related issues, including retirement planning, finance, consumer protection, and health and wellness. Lauren has edited consumer content for Credible, Angi, Slickdeals, Jobs for the Future, and more.
Sr. Editor

Gold Alliance is a gold and precious metals dealer that helps clients buy investment metals in tax-sheltered retirement account. A gold or precious metal Individual Retirement Account (IRA) is a long-term investment strategy. Gold Alliance can also help you purchase gold or other precious metals outside of a retirement account.

Gold Alliance logo

Editorial Breakdown

Customer Care 4.5 Stars
Price 4.4 Stars
Reliability 4.4 Stars
Ease of Purchase 4.7 Stars

Overall Rating 4.5 Stars

Bottom Line

Gold Alliance is a gold and precious metals dealer that helps clients buy investment metals in a tax-sheltered retirement account.

Gold Alliance Review

Founded in 2002, Gold Alliance specializes in gold and silver. The company works as an advisor to help clients decide which precious metals to invest in. Gold Alliance works with clients across the United States. Consumers turn to the company to customize and secure a gold IRA.

Gold IRAs are self-directed IRAs under specific guidelines that allow you to invest in physical gold bullion or bars instead of stocks or mutual funds.


  • Free precious metals storage
  • Free $1,500 in silver for qualified accounts
  • Buy-back guarantee


  • Does not publish prices of precious metals

As a precious metals dealer, Gold Alliance offers each precious metal approved by the IRS for use in gold IRAs. These metals include gold, silver, palladium and platinum in the form of bullion, coins and bars.

Gold Alliance charges an account fee to help clients set up a gold IRA, and then rolls over funds to the new account from savings or a 401(k). The client can buy precious metals once the IRA is funded. Gold Alliance then securely stores clients’ investment metals at the Delaware Depository in Wilmington, Delaware.

How to Buy a Gold IRA From Gold Alliance

You can start a gold IRA with Gold Alliance in three steps:

  1. Contact the company: Contact a representative to open an account with Gold Alliance. They’ll provide you with an application that takes about 10 minutes to complete, then mail it to them in a prepaid FedEx envelope that they’ll provide. Once they receive it, it typically takes 24 hours for your account to be activated.
  2. Fund your account: Your representative will help you roll over savings from your 401(k) or other assets to begin to fund your gold IRA. This typically takes about 5 business days.
  3. Select your investments: Once your account is funded, your representative will help you choose the right gold and precious metal assets to purchase. The chart below offers some examples of the types of investments that the company recommends based on your investment goals and strategies. You can purchase these through cash or wire transfer.
Sample Investment Options
Investment Goal Best Choice Recommended Investment
Insurance A product that retains purchasing power Silver & gold rounds
American Eagles
Canadian Maples
Upside growth A product with a history of fast base price increases 1904 MS64 $20 Liberty gold piece
Downside risk protection A product with a history of base price stability 1922 MS64 silver Peace Dollar
Privacy A product that is exempt from reporting requirements and extensive disclosure to government Ask an account representative

Once you’ve purchased your gold or precious metals, Gold Alliance will store them for free in an IRS-approved facility, the Delaware Depository in Wilmington, Delaware. (The IRS does not allow individuals to store gold when it’s part of an IRA.) You’ll receive quarterly reports on your precious metals portfolio’s value, and you can also check your account information online at any time. You can also purchase precious metals and have them shipped to your home or another designated storage facility.

If you decide you want to sell your precious metal bars or coins, Gold Alliance guarantees to purchase them back. They will appraise them and guarantee that they will make an offer, and you can choose to accept or reject their offer. They will also appraise precious metals you have purchased elsewhere.

If you need to take a distribution from your account, you can choose to have physical metals shipped to you or you can liquidate and receive its value in check form. The IRS requires you to take a certain percentage gold IRA distribution once you reach age 70 1/2.

Gold Alliance Costs

There are two costs to consider when opening a gold or precious metals IRA with Gold Alliance: the cost of the account and the cost of the metals you must purchase. The account itself costs $175 a year. This fee includes insurance, storage and quarterly financial statements and online access to your account. The fee is the same regardless of the value of your account year to year.

The cost of the metals will vary. Gold IRA companies generally make their profit by charging a higher price to procure gold, silver, platinum and palladium for clients than the current market value of those metals. Gold Alliance does not publish the prices of the metals it sells, but similar companies that publish a risk disclosure indicate that these metals are usually marked up 17% to 33%. There is no minimum investment, so you can purchase as little or as much as you can afford for your investment account, and add to it as you please. Beyond the account fee and cost of the metals, there are no hidden service, administration or investment fees.

Gold Alliance Complaints

Customer feedback is overwhelmingly positive for Gold Alliance. At the time of this review, Gold Alliance has a 4.96/5.00 rating on the BBB with 158 reviews. Any complaints raised on the BBB were resolved.

Gold Alliance FAQs

  • What investment accounts are eligible to roll over to a gold IRA with Gold Alliance?

    You can roll over a pension plan, 401(k), 457(b), 403(b), Thrift Savings account, or a Roth, SEP or SIMPLE IRA.

  • Which coins does Gold Alliance recommend for a gold IRA?

    Coins must be IRS-approved to be eligible for inclusion in a precious metals IRA. The American Gold and Silver Eagle coins are eligible, as well as any gold coins that are 99.5% pure and accepted as legal tender. Silver coins must be 99.9% pure.

  • How much can I invest in a gold or precious metals IRA with Gold Alliance?

    The IRS stipulates limits for annual contributions to an individual’s IRA accounts, and these limits change annually. For 2019, you can contribute a maximum combined total of $6,000 (or $7,000 if you are over 50) to all of your IRA accounts.

  • Can I add gold I already own to my Gold Alliance gold IRA?

    No, you must purchase gold or other precious metals through Gold Alliance.

  • How do I choose which types of precious metals to invest in with Gold Alliance?

    An account representative will walk you through the process. Generally, they will recommend products based on your investment goals, such as growth, insurance, reducing risk or privacy.


If you are considering a gold IRA or simply want to purchase precious metals and store them yourself, Gold Alliance can help you. They offer free storage, low annual fees and a buy-back guarantee.

1 Gold Alliance Reviews

Write Review
3 Stars

January 08 2021 11:14PM

Do your homework first. I was a novice buyer a year ago when I rolled over a portion of my 401K. I was advised by a Mr Fred **, who no longer has an email account with Gold Alliance. He was earnest, knowledgeable and helpful. Not pushy at all. All of which lead me to trust him.

His explanation of why I was buying Australian gold coins rather than bullion led me to losing half of the value of the investment at the time of purchase. I was told that the coins would "retain" their purchase value. Not true.

They are worth the gold and maybe a little more depending on the desirability by collectors/investors. Do your homework, and make sure you know better than I did what you are purchasing.

Doug C.
Sandpoint, ID