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Finding love in today’s digital age can be challenging, especially for seniors who aren’t swiping left or right. With only 13% of adults aged 65 and older using dating apps, many are turning to professional matchmaking.
This personalized service offers you a chance to meet your potential match by vetting and guiding clients to a long-term relationship.
Key Insights
Only 13% of adults aged 65 and older have used dating apps.
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Just 9% of all adults have used dating apps in the past year.
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Professional matchmaking delivers an 80% success rate compared to dating apps’ roughly 12% success rate.
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In the USA, the matchmaking market is projected to reach 7.7 million users by 2029.
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The global matchmaking market was valued at $8.5 billion in 2023 and is projected to reach $12.9 billion by 2032, growing at a CAGR of 6.7%.
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A Smarter Way to Find Love
Online dating might be popular with younger generations, but seniors aren’t exactly swiping left and right. A research survey found that while 30% of U.S. adults have used dating apps, only 13% of those 65 and older have ever tried them.
Even among those 50 to 64, just 20% have given it a shot, compared to 53% of adults under 30. And with only 9% of all adults using dating apps in the past year, it’s clear that many seniors are looking for a different way to find love.
That’s where professional matchmaking comes in. More seniors are turning to matchmakers because dating apps often feel impersonal, overwhelming, and full of dead ends. Even though it comes at a high price, sometimes as much as a new car. But for those serious about finding love, it’s an investment worth making.
Unlike dating apps that rely on algorithms, matchmaking is a hands-on process. Matchmakers conduct background checks, in-depth interviews, and a careful vetting process to ensure real compatibility.
And with demand on the rise, the industry is growing fast. In 2023, the global matchmaking market was valued at $8.5 billion and is projected to hit $12.9 billion by 2032, growing at a CAGR of 6.7%. More seniors are recognizing that meaningful relationships are worth both time and money.
What It’s Like to Work With a Matchmaker
Professional matchmaking delivers an impressive 80% success rate, far exceeding dating apps’ roughly 12%, and offers a refreshingly personal approach to finding love
When you work with a matchmaker, you’re not left to navigate endless profiles alone. Instead, your journey begins with a detailed consultation that focuses on your relationship goals and personal values.
Your matchmaker takes the time to understand your lifestyle, performing thorough background checks and using that information to curate potential matches.
In cities like San Francisco and New York, where the dating scene can be particularly competitive, matchmakers arrange carefully selected blind dates tailored to your personality. They also offer date coaching, providing advice and feedback before and after meetings to help you build confidence and refine your approach.
Moreover, image consulting services ensure you present your best self. This hands-on, holistic process offers a perfect alternative to the impersonal algorithms of dating apps, making your search for a meaningful connection far more rewarding.
How Matchmaking Costs Compare to Other Dating Services
Finding love comes at a price, but the cost varies depending on the approach. While dating apps are often marketed as an affordable way to meet people, professional matchmaking is a premium service, and the price tag reflects that.
Here’s how matchmaking stacks up against other dating options.
Dating Apps
Most dating apps offer free versions with limited features, while premium subscriptions range from $10 to $50 per month. Apps like Tinder, Bumble, and Match.com offer perks like unlimited swipes and profile boosts, but they still rely on algorithms rather than human matchmaking.
Online Dating Services
Platforms like eHarmony and Match.com cater to those looking for long-term relationships and typically charge $20 to $60 per month. These services use personality tests and compatibility algorithms to match users, offering more structure than traditional dating apps.
However, the process is still largely self-guided, meaning users must sift through profiles and initiate conversations themselves.
Professional Matchmaking
Matchmaking is the most hands-on and exclusive dating option, and it comes with a much higher price tag. Matchmaking companies are significantly more expensive than internet dating services, with costs ranging from $5,000 to $50,000 per year for a set number of matches or introductions. Some high-end firms even charge over $100,000 for VIP services.
Unlike dating apps, matchmakers conduct background checks, in-depth interviews, and personalized vetting to find highly compatible matches. Matchmaking services often include coaching, such as pre-date guidance and post-date feedback, which helps refine the dating experience.
Is the Cost Worth It?
In the USA, the matchmaking market is projected to reach 7.7 million users by 2029. With matchmaking services ranging from a few thousand dollars to over $100,000, many wonder whether the investment truly pays off.
69% of U.S. adults are currently in a relationship, whether married, living with a partner, or in a committed romance. Yet, only 7% of all Americans met their partner through a dating app. This means the vast majority, over 90%, found love through other means, such as blind dates, professional matchmaking services, or personal connections.
Take professional matchmakers, for example. Unlike dating apps, which rely on algorithms, matchmakers take a hands-on approach, personally vetting potential matches based on lifestyle, values, and long-term compatibility.
A personal matchmaker also provides coaching, pre-date guidance, and post-date feedback to refine the search, which is involvement is why high-net-worth individuals and busy professionals often turn to matchmaking.
At the end of the day, the real question is about how much you value finding a truly compatible partner.
Bottom Line
Investing in professional matchmaking offers a personalized and effective way to find love, especially for seniors who are disengaging from dating apps. With only 13% of adults 65 and older using dating apps, many are seeking alternative options like matchmaking, which boasts an 80% success rate compared to dating apps’ roughly 12%.
While costs can range from $5,000 to over $100,000, matchmakers provide close guidance, perform thorough background checks, and offer ongoing support, such as date coaching and personalized introductions.
In addition, the global matchmaking market is expanding and is projected to reach 7.7 million users in the U.S. by 2029. With over 90% of people finding love outside of dating apps, professional matchmaking services remain a viable investment for those valuing genuine, long-term connections.
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