Priority Gold

4.4 Stars


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Headquartered in Dallas, Texas, Priority Gold helps customers diversify their savings and retirement holdings with precious metals. Qualified specialists help investors facilitate IRA rollovers into gold and silver, collaborating with Preferred Trust Company to provide custody services. Our analysis of the company revealed a strong online reputation and a commitment to customer service.

Editorial Breakdown

Customer Care

4.6 Stars


4 Stars


4.6 Stars

Ease of Purchase

4.6 Stars

Overall Rating

4.55 Stars

Bottom Line

If you can invest a minimum of $10,000, Priority Gold is a great option for buying physical products. You can open a precious metal IRA for $20,000.

Since 2015, Priority Gold has helped new and seasoned investors make responsible, educated precious metal purchases. Specialists have more than 20 years of combined experience facilitating gold IRA rollovers into gold and silver, collaborating with Preferred Trust Company to provide custody services.

Though the gold IRA company is relatively new, Priority Gold has a strong rating on both consumer and business websites. Talk to a specialist about your goals, and the team will help you invest in gold and other precious metals.


  • Free storage on qualifying orders
  • Highly rated by both consumer and business sites
  • Historical precious metal price comparisons
  • Transparent and competitive buy-back policy


  • Higher minimum investment requirement
  • No online pricing

Gold and other precious metal IRAs are an investment and carry risk. Consumers should be alert to claims that customers can make a lot of money in these or any investment with little risk. As with any investment, you can lose money and past performance is not a guarantee of future performance results. Consumers should also obtain a clear understanding of the fees associated with any investment before agreeing to invest.

Our Experience With Priority Gold

Priority Gold doesn’t list its gold premiums online as some competitor dealers do. However, one of Priority Gold’s standout features is its real-time price chart, which gives customers an in-depth analysis of what investing in precious metals can do. Use it to compare the current price of gold to the U.S. dollar, S&P 500, Oil, or the Dow Jones to learn how gold is performing.

Priority Gold's interactive live feed for precious metal pricing
Priority Gold’s interactive live feed for precious metal pricing.

Retirement Living praises the precious metals dealer for its fast responses and transparent communications. A company representative answered all of our questions quickly and in detail — this aligns with online reviews from customers who praise Priority Gold for its customer service and knowledgeable investment specialists.

Priority Gold is the only dealer we’ve evaluated that published a glossary of gold terms you can review to better understand the investment process. You can also purchase directly from the website without needing to talk to a client representative.

How to Invest With Priority Gold

To open a self-directed gold IRA, you’ll need to invest at least $20,000. Call Priority Gold and speak to a specialist who will guide you through the process. They’ll outline your investment options and help you complete your IRA custodial account application. Then, your assigned specialist will help you fund your precious metals IRA by 401(k) to IRA rollover

Next, you’ll choose your metals and place the order for the gold and silver assets you select. Priority Gold specialists are financial experts, not sellers, so they’ll work with you to identify assets that best fit your investment goals and let you maintain control.

You have several options when purchasing gold or silver for your IRA; however, the metals you choose must meet certain IRS requirements. Collectible coins or rare coins, including graded or certified coins, are not eligible for a precious metals IRA. At the time of publishing this review, Priority Gold had 18 IRA-eligible products available online to fund your IRA.

Priority Gold checkout and shopping experience
Priority Gold checkout and shopping experience.

If you want to buy physical metals, Premier Gold lists its gold and silver inventory online, but it doesn’t list the prices. Instead, you’ll choose an investment amount between $10,000 and $100,000 before adding the metal to your cart. 

Priority Gold confirmed they also sell platinum and palladium products, but they are not listed online. 

If you choose to take physical possession of your metals rather than fund an IRA, you must decide whether to ship them to your door so you can store them in your home safe, a bank safety deposit box, or a secure storage depository. Whichever method you choose, be sure to store your precious metals properly

Priority Gold Costs

According to our conversations with Priority Gold, the trust company charges an initial setup fee of $50 and an annual fee of $125. If you roll over at least $50,000 of your IRA account to precious metals, Priority Gold will pay your first year of storage ($100 to $175) and administration fees.

The trust company will also levy processing fees if you decide to ship or sell your investments, up to $40.

Again, Priority Gold does not publish its gold or silver prices online. However, its website maintains a real-time price chart for precious metals, which you can use to compare the current price of gold to the U.S. dollar, S&P 500, oil, or Dow Jones.

Remember: The price of gold fluctuates daily. When buying gold for an IRA or for physical possession, your final price will likely be higher than the current “spot” price of gold published on the web. Most gold dealers will add what’s called a “premium,” the markup gold companies levy on precious metals for profit.

Priority Gold Complaints

Priority Gold is recognized as one of the country’s premier precious metals dealers. It has an A+ rating with the Better Business Bureau and a 4.7-star rating — one of the highest ratings of all precious metal dealers. There are only two complaints listed on the site, and both have been resolved in a satisfactory manner.

The company also maintains an AAA rating from Business Consumer Alliances and a 5-star rating on Trustlink.

FAQs About Priority Gold

Does Priority Gold buy back coins?

Priority Gold makes liquidating your precious metals easy and affordable. The company offers two ways for you to sell part or all of your investment portfolio. For fast sales, Priority Gold can buy back your metals at the current wholesale bid price. If you want to earn a higher profit on Investment Grade and or Numismatic products that you’ve held for 60 months or longer, you can sell your products to Priority using the consignment process. There is an 18% fee to have Priority find and secure another buyer.  

What are the Priority Gold fees?

There are setup, storage, and annual maintenance fees associated with opening a gold IRA with Priority. If you roll over at least $50,000 of your IRA account to precious metals, Priority Gold will pay your first year of storage ($100 to $175) and administration fees. Shipping fees may also apply if you decide to ship or sell your investments, up to $40.

Are my gold IRA retirement funds tax-deferred?

Yes. Priority Gold’s gold IRAs offer the same tax deferment benefits as other IRAs. Early withdrawals incur the same penalties, such as fees and taxes. 


Priority Gold has earned a reputation for providing helpful, timely service to investors who want to diversify their retirement portfolio. To learn more about how Priority Gold can help you, schedule a free consultation on their website.

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