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Priority Gold Review

4.4 Overall Rating

4.6 Stars
4 Stars
4.6 Stars
4.6 Stars

Bottom Line

If you roll over $50,000 or more to a Priority Gold IRA, Priority Gold will waive your storage and administrative fees. It is highly rated by both consumer and business sites, and you’ll be assigned a representative to guide you through the investment process.

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About Priority Gold

Headquartered in Dallas, Texas, Priority Gold helps customers diversify their savings and retirement holdings with precious metals. Qualified specialists help investors facilitate IRA rollovers into gold and silver, collaborating with Equity Trust Company to provide custody services. Our analysis of the company revealed a strong online reputation and a commitment to customer service.

Since 2015, Priority Gold has helped new and seasoned investors make responsible, educated precious metal purchases. They facilitate gold IRA diversification rollovers into gold and silver, collaborating with Equity Trust Company to provide custody services.

Priority Gold also sells various gold and silver bullion coins and bars for direct purchase from their product catalog.

Though the gold IRA company is relatively new, Priority Gold has a strong rating on both consumer and business websites. Talk to a specialist about your goals, and the team will help you invest in gold and other precious metals.

Pros:

  • Free storage on qualifying orders
  • Highly rated by both consumer and business sites
  • Historical precious metal price comparisons
  • Transparent and competitive buy-back policy

Cons:

  • No online pricing

Gold and other precious metal IRAs are an investment and carry risk. Consumers should be alert to claims that customers can make a lot of money in these or any investment with little risk. As with any investment, you can lose money and past performance is not a guarantee of future performance results. Consumers should also obtain a clear understanding of the fees associated with any investment before agreeing to invest.


Our Experience With Priority Gold

Priority Gold doesn’t list its gold premiums online as some competitor dealers do. However, one of Priority Gold’s standout features is its real-time price chart, which gives customers an in-depth analysis of what a precious metals investment can do. Use it to compare the current price of gold to the U.S. dollar, S&P 500, Oil, or the Dow Jones to learn how gold is performing.

Priority Gold offers an interactive live feed for precious metal pricing.

In our experience with the company, we found it to be responsive with fast and transparent communications. A company representative answered all of our questions quickly and in detail, aligning with online customer reviews that praise Priority Gold for its customer service and knowledgeable investment specialists.

Priority Gold is the only dealer we’ve evaluated that published a glossary of gold terms you can review to better understand the retirement planning and investment process.


How to Invest With Priority Gold

To open a self-directed gold IRA, you’ll need to invest at least $10,000. Call the Priority Gold phone number and speak to a specialist who will guide you through the process. They’ll outline your investment options and help you complete your IRA custodial account application. Then, your assigned specialist will help you fund your precious metals IRA by rolling over from a 401(k) to an IRA. 

Next, you’ll choose your metals and place the order for the gold and silver assets you select. Priority Gold team members are specialists in precious metals, not sellers, so they’ll work with you to identify assets that best fit your investment goals and let you maintain control.

You have several options when purchasing gold or silver coins for your IRA. However, the metals you choose must meet certain IRS requirements. Collectible coins or rare coins, including graded or certified coins, are not eligible for a precious metals IRA.

Priority Gold checkout and shopping experience
Priority Gold checkout and shopping experience.

Priority Gold confirmed that they also sell platinum and palladium products, but they are not listed online. 

If you choose to take physical possession of your metals rather than fund an IRA, you must decide whether to ship them to your door so you can store them in your home safe, a bank safety deposit box, or a secure storage depository. Whichever method you choose, be sure to store your precious metals properly. 


Priority Gold Costs

According to our conversations with Priority Gold, the trust company charges an initial setup fee of $50 and an annual fee of $125. If you roll over at least $50,000 of your IRA account to precious metals, Priority Gold will pay your first year of storage ($100 to $175) and administration fees.

The trust company will also levy processing fees if you decide to ship or sell your investments, up to $40.

Again, Priority Gold does not publish its gold or silver prices online. However, its website maintains a real-time price chart for precious metals, which you can use to compare the current price of gold to the U.S. dollar, S&P 500, oil, or Dow Jones.

Remember: The price of gold fluctuates daily. When buying gold for an IRA or for physical possession, your final price will likely be higher than the current “spot” price of gold published on the web. Most gold dealers will add what’s called a “premium,” the markup gold companies levy on precious metals for profit.


Priority Gold Complaints

Priority Gold is recognized as one of the country’s premier precious metals dealers. It has an A+ rating with the Better Business Bureau and a 4.9-star rating — one of the highest ratings of all precious metal dealers.

The company also maintains an AAA rating from Business Consumer Alliance, a 5-star customer satisfaction rating on Trustlink, and a 4.6-star rating on Trustpilot.


Priority Gold FAQs

What are the storage options with Priority Gold?

Priority Gold offers secure storage for metals in IRA retirement accounts through IRS-approved depositories, with custodial services provided by Equity Trust Company. For qualifying rollovers, they may cover the first year’s storage fees. Investors who buy physical gold outside an IRA can also choose direct home delivery or store it in a bank safe deposit box.

Does Priority Gold buy back coins?

Priority Gold makes liquidating your precious metals easy and affordable. The company offers two ways for you to sell part or all of your investment portfolio. For fast sales, Priority Gold can buy back your metals at the current wholesale bid price. If you want to earn a higher profit on Investment Grade and or Numismatic products that you’ve held for 60 months or longer, you can sell your products to Priority using the consignment process. There is an 18% fee to have Priority find and secure another buyer.

What are the Priority Gold fees?

There are setup, storage, and annual maintenance fees associated with opening a gold IRA with Priority. If you roll over at least $50,000 of your IRA account to precious metals, Priority Gold will pay your first year of storage ($100 to $175) and administration fees. Shipping fees may also apply if you decide to ship or sell your investments, up to $40.

Is Priority Gold legitimate?

Yes, Priority Gold is a legitimate precious metals dealer with over two decades in business. The company is accredited and holds an A+ rating from the BBB, an AAA rating from the Business Consumer Alliance, and a 5-star rating on TrustLink. It also appears on the Inc. 5000 list as one of America’s fastest-growing companies.

What is the minimum investment at Priority Gold?

Priority Gold keeps investing simple with clear minimums to get started. You’ll need $5,000 for cash purchases or $10,000 to open a precious metals IRA. These straightforward requirements make it easy to know what’s needed before you begin.


Conclusion

Priority Gold has earned a reputation for providing helpful, timely service to investors who want to diversify their retirement portfolio. To learn more about how Priority Gold can help you, schedule a free consultation on their website.


52 Priority Gold Reviews

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5 Stars

October 02 2026 3:25PM

Blayr was very professional and helpful. Very knowledgeable young man. Saving right now because I just remodeled my house but will definitely refer him to friends and family.

Steve O.
Denver, CO
5 Stars

September 30 2026 3:18PM

Very smooth experience with Priority Gold. The team was professional, helpful, and made everything easy to understand. Great communication throughout the entire process. Thank you Mark for your kind patience.

Tyler A.
Salt Lake City, UT
5 Stars

September 29 2026 4:59AM

Aireal was very informative and I enjoyed speaking with him. He was very patient with me and answered all my questions about the subject of turning cash into gold assets. I'm just sorry I had no cash to do so..

Starla H.
CORTEZ, CO
5 Stars

September 29 2026 4:26AM

I had such a great experience with **! He was extremely helpful, friendly, and professional. He was knowledgeable, attentive, and made everything smooth and easy. Thank you, Ryan!

DANICA S.
Los Angeles, CA
5 Stars

September 29 2026 4:03AM

I had many questions and Adam provided answers to all of them. Very easy to talk to. He is a consummate professional. I can't recommend that you speak to him first before you commit to any purchase of gold with anyone else.

Howard W.
Encino, CA
5 Stars

September 29 2026 3:22AM

Cody was exceptionally helpful and patient with me. He answered my questions about investing in and silver. Unfortunately I’m not qualified at this time, but I look forward to working with Cody and Priority Gold in the future.

Erika Z.
Los Angeles, CA
5 Stars

September 28 2026 11:19PM

Alan was very professional and genuinely helpful. I appreciated that they focused on educating me instead of simply trying to sell me something. Their knowledge and recommendation made the entire process much easier!

Quantico B.
Columbia, MO
5 Stars

September 28 2026 10:55PM

Had a really good experience. They were helpful, answered all my questions, and gave me some good advice. Definitely recommend. It was a smooth experience and I’m glad I gave them a chance.

Grant J.
NY, NY
5 Stars

September 28 2026 9:14PM

I wanted to learn more about gold as a retirement option. My conversation with James was helpful and easy to follow. I appreciated his time and now have a better idea of what to consider.

Kiera N.
Santa Monica, CA
5 Stars

September 28 2026 7:08PM

Ive always been a little worried about investing since I honestly dont know much about it but Alan was super knowledgeable and took the time to explain everything to me. He helped me figure out what made the most sense for my situation without making me feel pressured.

Thank you so much Alan. Cant wait to keep doing business with you in the future!

Cheyenne Z.
Atlanta, GA