We evaluated 13 well-known hearing aid brands, and after careful review identified the 5 best hearing aid companies in 2020. To draw our conclusions for the best options, we checked government data, analyzed consumer reviews, consulted with seniors & checked with experts in the industry. While many of the companies we reviewed might be good choices, we found six companies that stood out as the best: Eargo (Most Innovative), Widex (Best Sound), ListenClear (Best Overall), Embrace Hearing (Easiest Online Purchase), ZipHearing (Best Online), Oticon (Best Quality), Miracle-Ear (Best Value).
In this guide, we’ll provide tips for making a wise hearing aid purchase, examine the best companies in the industry and answer some frequently asked questions.
Top Hearing Aid Tips:
- Find out what services are bundled into the price
- Prioritize quality over cost reduction
- Seek support from the manufacturer (not just the doctor)
What to know if you buy hearing aids
If you’ve been diagnosed with hearing loss and have been told that you need hearing aids, take heart! 48 million Americans are dealing with hearing loss, and you have options. But how do you know what choice to make when selecting a hearing aid?
There are three crucial – and universal – decision-making criteria in our mission to find the best hearing aids around: price, quality, and support. So before you make the commitment, take a look at these wise buyer tips first:
Our Hearing Aid Expert
Geoffrey Cooling is an Irish hearing aid blogger and the author of the book The Little book of Hearing Aids which is an in-depth hearing aid advice book for consumers. He has been involved with the hearing aid industry for over ten years.
Geoffrey Cooling, Author of The Little Book of Hearing Aids
Hearing Aid Price
While hearing is invaluable, investing in your hearing has a definite cost. A White House hearing aid report reveals the average cost of one hearing aid is a staggering $2,300. Need two? You’re looking at $4,600.
Be aware of hidden costs
It is important that you understand the background to the price and exactly what is on offer for the money. What you might not realize is that figure generally includes not only the cost of the hearing aid but also all of the ongoing office visits and services supplied by the audiologist or ENT (Ear Nost & Throat) plus repairs covered under warranty.
Before you buy, it’s important to find out what are the bundled services that come with the price tag, because unlike diamonds, hearing aids aren’t forever – they last anything from seven to 10 years.
Many people focus on price, because choosing based on price seems easy, however, it rarely tells the whole story.
Inexpensive – but subpar – online hearing aids can actually damage your ears by blasting incredibly loud sounds into your ear. Likewise, mainstream hearing aids with subpar service may not deliver what you need for as long as you need it. Don’t let your hearing pay the price for a small cost reduction.
Hearing Aid Quality
All hearing aids aren’t alike. It doesn’t matter how much a hearing aid costs. If it doesn’t work for you, it’s worthless. And it turns out hearing aids aren’t all created equal. The biggest measurement of quality in a hearing aid is consistency. After all, you want to consistently hear without annoying sound effects like beeping or excess background noise. Also, depending on your specific hearing deficiencies, you will need a hearing aid that can be tuned to meet your specific needs. The best hearing aids will allow greater amounts of fidelity with fine tuning.
Hearing Aid Technology Levels
In general, most mainstream hearing aid brands and providers offer hearing aids in four technology level tiers. They are basic or entry level, then there are two mid-level offerings, lower and upper, then there is a premium level.
Let your lifestyle determine your hearing aid technology
Understanding hearing aid technology levels and which one might be right for you is important. In essence, each technology level guarantees better hearing in varying sound environments. Basically, the more active your life, the better the technology you should consider.
If you have a sedentary lifestyle, with basic needs such as listening to the TV, radio and the ability to converse easily with small groups, well then basic hearing aids are ideal for you. However, if your lifestyle needs are a little bit more complex than that, one of the mid-level tiers is something you should consider.
If you want the best possible hearing in lots of different and complex sound environments because that is what your lifestyle demands, you should consider the premium level. Speaking to a good professional will allow you to explore your needs and the technology that might match them.
Hearing Aid Maintenance
Ongoing maintenance is needed to keep your hearing aids functional and programmed to your needs. Your doctor may be available to support your hearing aids, but it’s important to select a hearing aid company that stands by their product and offers additional customer support in the form of a warranty or guarantee and ongoing service. You will need ongoing service to ensure that your hearing aids are delivering what you need to hear better.
Maintenance is required
During the life of your hearing aids (again, seven to ten years), your hearing may change, so the hearing aids may need to be re-programmed. Ongoing service ensures this will happen.
It is also important that you understand you need to follow your own ongoing cleaning and care routine. It differs from hearing aid type to hearing aid type but you need to do it on a daily basis.
Whether you prefer shopping online or getting behind the wheel to pick out your custom hearing aids, our selected companies all offer unparalleled support (e.g. 24/7 customer support via a toll-free phone number or online assistance, or thousands of office locations for appointments). It’s a big decision to invest in hearing aids and just like with any investment, you should be able to easily make contact with a company representative to go over any questions or issues.
Our Search For The Best Hearing Aid Companies
1. We searched for a comprehensive list of hearing aid companies
2. We evaluated hearing aid providers based on our expert guided buying criteria: price, quality & support
3. We brought you the best hearing aid companies for consideration
If you’ve finally decided you’re ready to buy hearing aids, making an purchase is the next step. To help scrutinize the options, we reviewed government data, analyzed consumer reviews, consulted with seniors and talked to experts in the industry.
The approach we took to narrow down the top hearing aid companies was as follows:
- We considered multiple hearing aid companies
We began our search with 13 well-known hearing aid companies. These companies produce a spectrum of hearing aids including budget-friendly options ($500+) to hearing aids that cost several thousand dollars each.
- We checked with experts
We scrutinized these hearing aid companies based on our expert-guided buyer criteria in three categories: price, quality, and level of support. Along the way, we checked with industry expert Lise Hamlin, Director of Public Policy for the Hearing Loss Association of America. Only companies respected by industry experts were considered.
- We listened to consumers
We narrowed our scope to shorten the list. We only included companies that had 4 of 5 stars in online customer reviews. We honed in – and removed – companies with an overwhelming amount of reviews including negative trigger words. For example, if a number of reviews alluded to hearing aids that “beeped,” “clicked,” or produced muffled “noises.”
- We put the best companies on your radar
We delivered the best brands to put on your radar if you or a friend or family member is
suffering from hearing loss. We picked a hearing aid manufacturer who has a country-wide
network of approved Independent providers. A Co-Operative of Independent hearing aid
providers who have their own label of hearing aids, an online provider with their
own label of hearing aids online staff to support buyers and more.
Hearing Aid Company Reviews
After our evaluation, we selected the six best hearing aid companies: ListenClear, Embrace Hearing, ZipHearing, Widex, Oticon, and Miracle-Ear. Each of these companies were good picks, and also stood out in a unique way.
Best Sound |
Widex is known in the hearing aid community as the brand that helps provide the most clear and high quality sounds for customers. The brand has been able to create this high-quality technology with precision tuning and rigorous testing.
Widex hearing aids can help the wearer hear the intended sound – and reduce noise. One of the most common complaints for hearing aids is when the aid amplifies background noises rather than the intended source of sound. It would be frustrating, for example, if the aid didn’t help discriminate between a nearby television and a loved one in conversation.
For those interested in traveling or spending time outdoors, Widex also has a reputation for helping suppress wind noise.
Like other top hearing aid brands, these compact aids are very sophisticated. Their flagship products include the Evoke, which syncs with smartphones, and the Custom which is an in-ear hearing aid fitted to your ear canal. Other Widex hearing aids include the Dream: a hearing aid featuring true-to-life sound and the Super: a very small aid providing up to three weeks of battery life.
Price: Prices vary depending on the model you purchase, but are generally around $750 to $2,400.
Quality: Widex hearing aids are known for delivering a wide range of sounds in complex hearing environments.
Support: Widex is solid in hearing aid centers and audiology practices across the U.S., and their products are backed by a no obligation trial.
Read our comprehensive Widex review.
Best Value and Service |
Embrace took the award for Easiest Online Purchasing becaue their online ordering process is three easy steps. To get started, email your hearing test results to Embrace Hearing and you’ll recieve a recommendation within a few hours. Next, order your hearing aids online or by calling their toll-free number. Finally, you’ll recieve your custom hearing aids with five to seven business days.
Embrace Hearing hearing aids come with a 45-day trial period. Hearing aid models include receiver in canal (RIC) and completely in canal (CIC) aids. Embrace Hearing developed Speechbeam technology which automatically adjusts your hearing aids to pinpoint and isolate conversations all around you. It also reduces background noise automatically.
Price: Embrace hearing aids cost $699 for the H-300 mode and $949 for the C-650 and H-700 models. Payment options include all major credit cards, PayPal and financing with Affirm or CareCredit.
Quality: Embrace Hearing hearing aids offer custom options including their Speechbeam technology, telecoils, Bluetooth, wind block and directional microphones.
Support: Embrace Hearing offers a two-year warranty on the H-300 and a three-year warranty on both the C-650 and H-700 models.
Best Overall |
We chose ListenClear hearing aids as best overall for their desirable combination of affordability and quality. Millions of adults suffer from hearing loss, though many never actually get the hearing aids they need. In light of this, ListenClear is making hearing aids accessible to all with reasonable prices – and is removing the typical medical care barriers to access.
Depending on your preferences, ListenClear offers three products, the ListenClear Pro, ListenClear Elite & ListenClear ITE (In-the-Ear). The ListenClear Pro, the company’s most affordable option, can be fitted to the user’s left or right ear and comes in a variety of colors. The ListenClear Elite offers the same features as the Pro model, with the addition of an inconspicuous remote that can adjust the devices. The ITE model is best for individuals who want to most benefits of a hearing aid without the external receiver.
ListenClear Hearing Aids
Price: ListenClear’s products are in-reach for most consumers because they are sold directly to consumers without the expensive fitting, service, battery and other costs bundled in by audiologists. Instead, the products are sold directly to consumers and start below $1,000.
Quality: All ListenClear devices offer high definition sound and can help to remedy mild to moderate hearing loss. The ListenClear elite was design to treat mild to severe hearing loss.
Support: ListenClear backs their products with a one-year warranty to cover the unit’s materials and workmanship. ListenClear also offers extendible warranties that can cover loss due to theft, physical damage or other types of losses.
Customers who are interested in exploring their options with ListenClear should take advantage of the company’s free 45-day trial.
Or, read our comprehensive ListenClear review.
Best Online |
ZipHearing is a large online hearing aid retailer, frequently offering deep discounts on name brand hearing aids from leading manufacturers like Phonak and Starkey. What makes ZipHearing stand out from other retailers is the way it bundles the wide selection and affordable pricing of internet shopping with the helpful (and necessary) support of a local hearing aid provider. In other words, when you need new batteries, adjustments or other service, you can visit a local audiology or hearing aid clinic – generally without additional cost to you.
The way ZipHearing works is simple. First, you either call ZipHearing (a request a call back), and a hearing aid coordinator will put you in contact with the local hearing aid provider. Next, that provider will conduct a screening (if necessary), then fit and provide your hearing aids.
So what makes ZipHearing a top pick?
Our favorte part of ZipHearing is the way the company makes it easy to sort, filter and compare hearing aids to find the best fit for you.
Price: Working with ZipHearing works like a free discount prescription program – it locks in savings – sometimes as much as 30%. Prices range from $899 to $2,600 per aid depending on the type of hearing aid you choose. If you aren’t happy with your choice, ZipHearing offers a 45-day risk-free trial.
Quality: ZipHearing has earned an 9.7 out of 10 stars on Trustpilot, and has the support network of the best manufacturers and local hearing aid providers.
Support: If you’re an online shopper then you’re going to love how ZipHearing works. The company takes the best of online shopping and pairs it with the level of care and support offered by a local provider. That means if you need repairs or maintenance, you can stop by a local hearing aid provider and the support is bundled into your purchase with ZipHearing.
Read our comprehensive Zip Hearing Aids review.
Best Quality Products |
Oticon is a leading hearing aid manufacturer that connects to mobile phones and the internet, giving you the power to stream audio from movies, music and TV shows directly into your hearing aid. Oticon recently made music history when the company transmitted a live performance of the legendary rocker group Styx’s show straight into Oticon hearing aid users’ devices, allowing them to fully experience the concert.
Oticon Hearing Aids
Oticon’s latest hearing aid technology is dramatically different than traditional hearing aids from the past. Oticon products, with their entirely new way to process sound, make them a leader in the hearing industry. Their latest hearing aid, the Opn, lets you listen to multiple speakers and uses quick technology to remove noise around you while simultaneously giving you access to all speakers.
Price: This advanced technology is going to cost you, depending on how many extras you want. Their models go from the high $1,000s to several thousand dollars each.
Quality: Quality is high to accommodate the litany of extras these hearing aids offer. The hearing aids are generally reliable and can be customized to suit your needs. The company has earned an A+ rating from the Better Business Bureau.
Support: Oticon has a large and detailed section of online resources for troubleshooting and maintenance, and a large network of Oticon-licensed hearing care professionals for offline support.
Shopping can be simple if you start with going to Oticon’s website, where you provide your ZIP code to contact the closest Oticon-licensed hearing care professional. A hearing aid specialist will recommend a specific hearing aid model, which you can have fitted within a couple of weeks.
To learn more about Oticon, read our comprehensive Oticon Hearing Aid review.
Easey Online Purchasing |
This power player has been a mainstay in the industry since it was first started as an electronics company in 1948. Since then, it’s constantly evolved and has operations in thousands of locations across the globe. There are over 1,300 Miracle-Ear locations in the U.S. alone. Miracle ear is, in fact, a co-operative of Independent hearing aid providers with a country-wide network. That co-operative work together under the Miracle Ear name to provide a brand that is synonymous with good hearing care. It is the best of both worlds, small local Independent hearing care providers with a country-wide support network.
Miracle Ear Hearing Aids
Technology in Miracle Ear hearing aids is completely in-line with what is offered by the mainstream hearing aid brands.
The company’s chief pledge is “commitment to excellence,” and the company ensures you’ll experience that commitment first-hand no matter which Miracle-Ear location you visit across the world. Their notable hearing aid recycling program demonstrates a commitment to increasing accessibility to hearing aids.
Price: Miracle-Ear is cryptic and refuses to reveal any official costs on its website or over the phone. So how do you find out the final number? You need to make an in-person appearance and swing by your local Miracle-Ear office for a free hearing test. From there, an employee will share models that would work for you along with their prices.
Quality: A 4.5 star rating according to ConsumerAffairs means the brand is overwhelmingly viewed by the public as reliable. One big way Miracle-Ear backs up its said “commitment to excellence” is with its generous 30-day hearing aid satisfaction guarantee, allowing you the opportunity to be comfortable and happy with your new purchase. The company has an A+ rating from the Better Business Bureau.
Support: With 3,600 Miracle-Ear service centers and 1,750 affiliates worldwide, chances are you are a quick ride away to a Miracle-Ear center. From this point of view, Miracle-Ear is a good option if you want face-to-face interaction for support.
Read our comprehensive Miracle-Ear review.
Additional Hearing Aid Companies
Lively is a new hearing aid company that provides direct to consumer access to hearing aids at competitive prices. Read our comprehensive Lively Hearing Aids review to learn more.
Phonak has been in the hearing aid business for more than 60 years has made a name for themselves with a presence in 100 different countries. Read more about Phonak hearing aids in our comprehensive Phonak hearing aids review.
Costco offers five brands of hearing aids across many of its wholesale stores. Hearing aids offered through Costco are well priced thanks to its bulk buying power. Read our comprehensive Costco hearing aids review.
Beltone is one of the most advanced hearing aid providers, with more than 1,500 locations across the country. Read our comprehensive Beltone hearing aids review to learn more about their services and technology.
Signia hearing aid offers a broad product line and many phone applications to assist customers with hearing loss. Read our comprehensive Signia hearing aids review to learn more about their models and technology.
Related Hearing Aid Resources
Readers of this hearing aid guide also found these related articles helpful.
Don’t buy a hearing aid without making sure it has these key features.
Hearing aid technology is ever-changing. Read about the latest innovations.
While your doctor or audiologist can recommend certain products, choosing a hearing aid that feels comfortable while satisfying your prescription is important. Read about the different types of hearing aids.
More Related Articles
Frequently Asked Questions about Hearing Aids
How do I know if I need hearing aids?
Most run-of-the-mill hearing loss is about clarity, not volume. That means most people with hearing loss can hear the voices, they just aren’t sure what they are saying. If you think you are experiencing hearing loss, you’ll need to see an audiologist or an otolaryngologist (ear, nose and throat doctor) for a full and proper diagnosis.
What are the best hearing aids for glasses wearers?
In-the-ear (ITE), in-the-canal (ITC) and completely-in-canal (CIC) hearing aids are typically for those with mild to moderate hearing loss and cause no problems for glasses wearers. If you suffer from severe hearing loss and require a behind-the-ear (BTE) hearing aid, many newer models are smaller and made with an “open fit” design to accommodate glasses. It is best practice to put your BTE hearing aid on after you put your glasses on.
Why are hearing aids so expensive?
The research and development costs for manufacturing hearing aids can be high – especially for companies committed to product innovation. There are also many consumer safety regulations and insurance challenges impacting healthcare product companies and healthcare service providers.
Beyond that, hearing aids, in general, are provided by retailers along with a host of ongoing services and support. Many providers have bundled this into one price, rather than detailing exactly what you receive in a detailed manner. This means that many people have been fooled into believing that the price is all about the device, it’s not, the price reflects the device or devices as a small part aligned with all of the ongoing
What’s the story with the Over-the-Counter Hearing Aid Act of 2017?
President Donald Trump signed the Over-the-Counter Hearing Aid Act of 2017. The legislation means you’ll be able to buy hearing aids over-the-counter (OTC) – just like you were buying cold medicine. However, the U.S. Food and Drug Administration (FDA) has three years to devise new rules and regulations for OTC hearing aid manufacturers to abide by before these products are available for sale. A hearing aid price drop is expected around 2020, but if you need hearing aids now, don’t wait to buy. Your brain’s ability to interpret sounds and language will decline with extended hearing loss.
Does Medicare cover hearing aids? What about Medicaid?
No to Medicare. However, Medicaid may be able to help. The government does not require Medicaid to cover hearing aids, so each state set its own coverage criteria. Currently, 28 states offer some type of coverage. Here’s the breakdown:
- CA, IL, IN, MN, MO, NH, NV, NY, OH, SD, TX and VT: Hearing aids are covered for “mild” or greater hearing loss.
- FL, MT, NJ, ND, OR and WY: The criteria is “moderate” or greater hearing loss.
- HI, IA, MA, NE, RI and WI: There are no official standards, hence these states defer to opinions from audiologists and physicians.
- AK, CT, KS and NM: Zero criteria set.
- Contact your state agency to find out if you’re eligible.
And know this – most states’ Department of Health and Human Services office offer financial assistance programs to help cover the cost of hearing aids.
Is a hearing aid the same thing as a hearing amplifier?
No. Hearing aids are different from hearing amplifiers. What’s the difference? Hearing amplifiers are essentially a “one ear fits all” product. They “amplify” sounds and make them louder. Hearing aids are programmed to make sounds louder but also differentiate noises based on your hearing loss severity.
What’s the number one thing I should look for in a hearing aid?
That’s a case by case question. But overall the consensus is – look for a hearing aid that fits your lifestyle needs, you also need to look for a professional who you can trust to look after you and your ongoing needs. Don’t forget, your relationship with them may well be between seven and 10 years long. Lise Hamlin is the Director of Public Policy at Hearing Aid Association of America. Hamlin tells us, “You need to know your own needs: Are you a working person who needs all the features that are offered regardless of price, or is price important and worth considering (even the most basic hearing aids are a lot more sophisticated than those available 20 years ago, and may serve well for people who simply want to talk to friends and family).”
Hamlin also offers this insider tip, “…Shop around to find the professional you can best work with before purchase. There are many professionals who are qualified and do a good job. But this is a long-term relationship…The consumer must (make) sure the professional is properly credentialed, and that they explain the terms of their sales.”
Concluding Thoughts on Hearing Aids
If you have been told you need hearing aids, you have options.
No matter which hearing aid company you choose, keep in mind that you should carefully select the hearing aids you buy – because not all hearing aids are created equally. While some of the hearing aid companies we selected are adding cutting-edge new technology and others are more budget-friendly, we found these three share one invaluable characteristic…they’re high-quality.
The Best Hearing Aid Companies
|Hearing Aid Company||Best For|
|3||Embrace Hearing||Best Value and Service|