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Priority Gold Review

4.4 Overall Rating

4.6 Stars
4 Stars
4.6 Stars
4.6 Stars

Bottom Line

If you roll over $50,000 or more to a Priority Gold IRA, Priority Gold will waive your storage and administrative fees. It is highly rated by both consumer and business sites, and you’ll be assigned a representative to guide you through the investment process.

Read Customer Reviews


About Priority Gold

Headquartered in Dallas, Texas, Priority Gold helps customers diversify their savings and retirement holdings with precious metals. Qualified specialists help investors facilitate IRA rollovers into gold and silver, collaborating with Equity Trust Company to provide custody services. Our analysis of the company revealed a strong online reputation and a commitment to customer service.

Since 2015, Priority Gold has helped new and seasoned investors make responsible, educated precious metal purchases. They facilitate gold IRA diversification rollovers into gold and silver, collaborating with Equity Trust Company to provide custody services.

Priority Gold also sells various gold and silver bullion coins and bars for direct purchase from their product catalog.

Though the gold IRA company is relatively new, Priority Gold has a strong rating on both consumer and business websites. Talk to a specialist about your goals, and the team will help you invest in gold and other precious metals.

Pros:

  • Free storage on qualifying orders
  • Highly rated by both consumer and business sites
  • Historical precious metal price comparisons
  • Transparent and competitive buy-back policy

Cons:

  • No online pricing

Gold and other precious metal IRAs are an investment and carry risk. Consumers should be alert to claims that customers can make a lot of money in these or any investment with little risk. As with any investment, you can lose money and past performance is not a guarantee of future performance results. Consumers should also obtain a clear understanding of the fees associated with any investment before agreeing to invest.


Our Experience With Priority Gold

Priority Gold doesn’t list its gold premiums online as some competitor dealers do. However, one of Priority Gold’s standout features is its real-time price chart, which gives customers an in-depth analysis of what a precious metals investment can do. Use it to compare the current price of gold to the U.S. dollar, S&P 500, Oil, or the Dow Jones to learn how gold is performing.

Priority Gold offers an interactive live feed for precious metal pricing.

In our experience with the company, we found it to be responsive with fast and transparent communications. A company representative answered all of our questions quickly and in detail, aligning with online customer reviews that praise Priority Gold for its customer service and knowledgeable investment specialists.

Priority Gold is the only dealer we’ve evaluated that published a glossary of gold terms you can review to better understand the retirement planning and investment process.


How to Invest With Priority Gold

To open a self-directed gold IRA, you’ll need to invest at least $10,000. Call the Priority Gold phone number and speak to a specialist who will guide you through the process. They’ll outline your investment options and help you complete your IRA custodial account application. Then, your assigned specialist will help you fund your precious metals IRA by rolling over from a 401(k) to an IRA. 

Next, you’ll choose your metals and place the order for the gold and silver assets you select. Priority Gold team members are specialists in precious metals, not sellers, so they’ll work with you to identify assets that best fit your investment goals and let you maintain control.

You have several options when purchasing gold or silver coins for your IRA. However, the metals you choose must meet certain IRS requirements. Collectible coins or rare coins, including graded or certified coins, are not eligible for a precious metals IRA.

Priority Gold checkout and shopping experience
Priority Gold checkout and shopping experience.

Priority Gold confirmed that they also sell platinum and palladium products, but they are not listed online. 

If you choose to take physical possession of your metals rather than fund an IRA, you must decide whether to ship them to your door so you can store them in your home safe, a bank safety deposit box, or a secure storage depository. Whichever method you choose, be sure to store your precious metals properly. 


Priority Gold Costs

According to our conversations with Priority Gold, the trust company charges an initial setup fee of $50 and an annual fee of $125. If you roll over at least $50,000 of your IRA account to precious metals, Priority Gold will pay your first year of storage ($100 to $175) and administration fees.

The trust company will also levy processing fees if you decide to ship or sell your investments, up to $40.

Again, Priority Gold does not publish its gold or silver prices online. However, its website maintains a real-time price chart for precious metals, which you can use to compare the current price of gold to the U.S. dollar, S&P 500, oil, or Dow Jones.

Remember: The price of gold fluctuates daily. When buying gold for an IRA or for physical possession, your final price will likely be higher than the current “spot” price of gold published on the web. Most gold dealers will add what’s called a “premium,” the markup gold companies levy on precious metals for profit.


Priority Gold Complaints

Priority Gold is recognized as one of the country’s premier precious metals dealers. It has an A+ rating with the Better Business Bureau and a 4.9-star rating — one of the highest ratings of all precious metal dealers.

The company also maintains an AAA rating from Business Consumer Alliance, a 5-star customer satisfaction rating on Trustlink, and a 4.6-star rating on Trustpilot.


Priority Gold FAQs

What are the storage options with Priority Gold?

Priority Gold offers secure storage for metals in IRA retirement accounts through IRS-approved depositories, with custodial services provided by Equity Trust Company. For qualifying rollovers, they may cover the first year’s storage fees. Investors who buy physical gold outside an IRA can also choose direct home delivery or store it in a bank safe deposit box.

Does Priority Gold buy back coins?

Priority Gold makes liquidating your precious metals easy and affordable. The company offers two ways for you to sell part or all of your investment portfolio. For fast sales, Priority Gold can buy back your metals at the current wholesale bid price. If you want to earn a higher profit on Investment Grade and or Numismatic products that you’ve held for 60 months or longer, you can sell your products to Priority using the consignment process. There is an 18% fee to have Priority find and secure another buyer.

What are the Priority Gold fees?

There are setup, storage, and annual maintenance fees associated with opening a gold IRA with Priority. If you roll over at least $50,000 of your IRA account to precious metals, Priority Gold will pay your first year of storage ($100 to $175) and administration fees. Shipping fees may also apply if you decide to ship or sell your investments, up to $40.

Is Priority Gold legitimate?

Yes, Priority Gold is a legitimate precious metals dealer with over two decades in business. The company is accredited and holds an A+ rating from the BBB, an AAA rating from the Business Consumer Alliance, and a 5-star rating on TrustLink. It also appears on the Inc. 5000 list as one of America’s fastest-growing companies.

What is the minimum investment at Priority Gold?

Priority Gold keeps investing simple with clear minimums to get started. You’ll need $5,000 for cash purchases or $10,000 to open a precious metals IRA. These straightforward requirements make it easy to know what’s needed before you begin.


Conclusion

Priority Gold has earned a reputation for providing helpful, timely service to investors who want to diversify their retirement portfolio. To learn more about how Priority Gold can help you, schedule a free consultation on their website.


52 Priority Gold Reviews

Write Review
5 Stars

September 28 2026 5:59PM

I want to give a five-star review to Lawrence ** with Priority Gold. Lawrence was professional, knowledgeable, and took the time to explain everything clearly. I appreciate the way he handled the conversation and made the process easy to understand.

Thank you, Lawrence, for your time and professionalism.

Jaquae L.
Texarkana, AR
5 Stars

September 28 2026 5:26PM

As I'm getting closer to retirement, I want to make sure I'm making sensible decisions about my savings. I've been thinking about investing in gold but wasn't quite sure where to start.

I had a pleasant conversation with James at Priority Gold, and he helped me better understand my options.

I'm still taking my time and considering what's right for me, but I appreciate the information he shared and the time he spent speaking with me.

Michael H.
Billings, MT
5 Stars

September 28 2026 5:23PM

Reginald went out of his way to understand my situation and make thoughtful recommendations that fits my needs. He was knowledgeable, patient, professional, and helpful throughout.

Brooke M.
Rancho Palos Verdes, CA
5 Stars

September 28 2026 5:14PM

I am so glad to be connected with Ryan **! He was very helpful with my goals of protecting myself with gold and silver. I have dealt with other gold companies, but none compare to Priority Gold! Thank you Ryan and Priority Gold for making this process easy and comfortable.

Natalia F.
Thousand Oaks, CA
5 Stars

September 28 2026 5:09PM

I've been thinking more seriously about my retirement lately, and one of my biggest concerns was whether I had waited too long to explore other options.

My conversation with James gave me a lot to think about. He explained how precious metals could fit into retirement planning and helped me look at things from a different perspective. I especially appreciated that the conversation felt natural rather than like a sales pitch.

I'm genuinely interested in exploring this further and very thankful for the time James spent speaking with me.

Nigel C.
Santa Fe, NM
5 Stars

September 28 2026 4:57PM

I've been thinking about my retirement and honestly felt like I might be a little late to start exploring gold as an option. Speaking with James really changed my perspective. He was patient, knowledgeable and made the conversation feel comfortable. I realized that this could be a good time in my life to take a closer look at my retirement options. I'm now seriously considering what Priority Gold has to offer.

I'm extremely thankful for the call and appreciate James taking the time to explain everything and answer my questions.

Jason P.
Irvine, CA
5 Stars

September 28 2026 3:13PM

Great deal if you have 401k better investments and more secure, the team is explaining all the details and send all information what you need. On volatile markets of investment this is a great opportunity to protect your future and founds.

Adriana O.
San Tan Valley, AZ
5 Stars

September 28 2026 3:50AM

Mason was a great help with bringing me in the right direction, was very patient and helped me every step of the way. He was extremely kind and helpful and definitely gave me a great experience.

Luke S.
Sunland, CA
5 Stars

September 27 2026 9:03PM

Thank you Cody but I am a true Canadian and unfortunately you deal in the USA but it was nice chatting to you and appreciate that you were very informative. Wishing you all the best in your career. Shirley **

SHIRLEY L.
Greater Sudbury, MT
5 Stars

September 26 2026 9:04PM

Priority gold helped me understand all the different ways to invest and secure my retirement. I love the personal touch priority gold has given me. Everything I asked about was answered.

Kevin J.
Aberdeen, SD
5 Stars

September 26 2026 8:47PM

I had a great experience working with Ryan ** at Priority Gold. As someone new to buying precious metals, I appreciated how patiently he walked me through my options, from the differences between gold and silver products to how a precious metals IRA and rollover would work. He never pushed me toward anything, answered every question clearly, and made sure I understood pricing and timelines before moving forward. His follow-up was prompt and he kept me updated throughout the process.

Ryan made what could have been an intimidating decision feel straightforward. I'd recommend him to anyone looking to diversify with precious metals

David A.
Westlake Village, CA
5 Stars

September 26 2026 7:57PM

I can’t say enough good things about my experience! From start to finish, everything was handled with so much care, professionalism, and attention to detail. You can genuinely tell how much he cares about his clients and takes pride in what he does. He’s knowledgeable, responsive, trustworthy, and makes the entire experience feel easy and comfortable.

I would absolutely recommend him to anyone and wouldn’t hesitate to work with him again!

Stacie O.
Los Angeles, CA
5 Stars

September 26 2026 7:12PM

Had a great experience with James. He was very friendly, professional, and helpful throughout the entire process. Everything was straightforward and I really appreciated the great customer service!

Joseph A.
Los Angeles, CA
5 Stars

September 26 2026 6:32PM

Michael really helped inform me on what precious metals are best to buy. Thanks to his advice I was able to make an intelligent, worthwhile investment. He made me feel secure and assuaged all my fears excellently.

Ethan B.
Woodland Hills, CA
5 Stars

September 26 2026 6:13PM

Spoke with a representative named Ryan ** who was very helpful and made it easy to understand the process and how to get started. Would definitely recommend his services to others in the future.

SaintClair I.
Westlake Village, CA
5 Stars

September 26 2026 6:12PM

Mason was very professional, knowledgeable, and personable. He was fun to talk to! And I did learn some interesting facts. When the time is right, I plan to get in touch with Mason to purchase some gold. I am planning to pass his name on to many of my friends! Thank you Mason.

Linda R.
Livermore, CA
5 Stars

September 26 2026 6:09PM

My phone call with James ** went really well. He was professional, kept things simple and explained the available options without making the conversation complicated. I appreciated his approach, liked what he offered, and found him very pleasant to speak with.

Brian Z.
Flushing Queens, NY
5 Stars

September 26 2026 5:59PM

I was looking into options and had to call and then came in and Mikey, I believe last name ** was super helpful and knowledgeable and made the whole process much easier to understand. Thank you!

Diego E.
Moorpark, CA
5 Stars

September 26 2026 5:21PM

I enjoyed my conversation with Priority Gold. I still have some doubts and want to explore my options before making a decision, but I liked their approach and found the discussion about gold’s appreciation over time interesting.

Overall, it was a positive experience that gave me plenty to think about. James ** helped me to understand the steps and answered my question nicely with patience.

Lucy M.
Tenleytown, DC
5 Stars

September 26 2026 5:12PM

Brandon was very respectful and helped my husband i roll over our IRAs into gold and silver. The process was simple and smooth. We have thought about doing this for a little while and glad we chose Priority Gold.

Priscilla B.
Henderson, NV
5 Stars

September 26 2026 4:17PM

Matt was terrific; he was always ready to listen to me and my concerns. I can’t imagine a better arrangement!!

Faye C.
Summerville, SC
5 Stars

September 25 2026 11:53PM

Considering that I have no knowledge of precious metals, it was nice speaking with Ben about how I would develop a portfolio of metals. He was able to provide guidance on acquiring and achieving my future goals while not making me feel pressured to buy before I had a better grasp of what I was capable of achieving.

Harvey A.
Chunchula, AL
5 Stars

September 25 2026 10:27PM

Michael was great to work with. Although I didn’t meet the requirements for what I was looking for, he didn’t just leave it at that. He took the time to explain things to me and point me in the right direction. I really appreciated him going out of his way to help me.

Allison G.
Chino, CA
5 Stars

September 25 2026 10:13PM

I found priority gold by happenstance last night and received a call this morning from Mathew. He was knowledgeable about his company and very professional. Thank you Matthew for the guidance you gave me today.

Kimberly H.
Beaverton, OR
5 Stars

September 25 2026 10:05PM

What stood out to me about my experience with Priority Gold was how easy the conversation felt from the beginning. Jake was professional, approachable, and willing to explain things whenever I needed clarification.

Benjamin A.
NY, NY
5 Stars

September 25 2026 7:46PM

I had a great experience with the person who helped me with my gold investment questions. They explained everything clearly, walked me through my options, and took the time to make sure I understood the process.

Victor N.
NY, NY
5 Stars

September 25 2026 7:38PM

Thank you guys for your time, Alan was really nice teaching me so much about metals and gold in minutes. I'm happy to start building my portfolio with this company.

Enid O.
LA, CA
5 Stars

September 25 2026 6:45PM

If you’re thinking about getting gold and silver and have some questions I would recommend this company. Jake was the person I talked to. He was able to give me good advice for my situation.

Samuel E.
NY, NY
5 Stars

September 25 2026 6:10PM

I had a great call with Alan. He have a very refreshing approach to the buying gold process and was calm and respectful through all my questions.

Bill W.
LA, CA
5 Stars

September 25 2026 5:04PM

I had a good experience with Priority Gold and James **. We discussed their gold products and services, and I found the options worth considering for my retirement plans. With gold prices rising, I feel it makes sense to explore adding precious metals to my retirement savings. Overall, I'm happy with the experience.

Jordan N.
Fargo, ND
5 Stars

September 25 2026 4:47AM

Mason was extremely helpful and knowledgeable when explaining gold and silver. He made everything easy to understand and took the time to answer all of my questions. I really appreciated his help and would definitely recommend him!

Danny B.
Santa Clarita, CA
4 Stars

September 24 2026 11:38PM

Grant Broadway was very friendly, professional, and helpful.

Stephen M.
Herndon, VA
5 Stars

September 24 2026 10:47PM

I just wanted to share how helpful my experience with Priority Gold has been, especially when it came to figuring out my retirement options. I’ll be honest: retirement planning can be pretty confusing, and I didn't understand a lot of things at first. The team at Priority Gold was patient and took the time to explain everything in a way that made sense. I never felt rushed or pressured, and I was able to ask as many questions as I needed. They helped me understand how precious metals could potentially fit into my parents' retirement plans and made the whole process feel a lot less overwhelming. I also really appreciated how easy it was to get in touch with them whenever I had a question or needed some clarification. Overall, I’ve had a really good experience with Priority Gold. They made me feel comfortable, informed, and more confident about the decisions I’m making for my parents' retirement and financial future.

Jason P.
Sierra Madre, CA
5 Stars

September 24 2026 10:04PM

I had a great experience speaking with Micheal **. He really knows the industry and how to help. This man knows his gold like no one I have ever seen! Make sure to ask for Mikey!!!

Brandon M.
Moorpark, CA
5 Stars

September 24 2026 9:54PM

Julian is the best. 5 star. Very informative and easy to work with. Tell him thanks for explaining thing to me very much okay. No one has taken the time to do the breakdown like he did for me.

Kenneth S.
SACRAMENTO, CA
5 Stars

September 24 2026 9:27PM

Lorenzo was very help and well versed in the gold and silver market. If you get a chance talk to him cause he won't steer you wrong. He didn't steer me wrong even though I'm not where I want to be we hit a game plan.

William H.
Myrtle Beach, SC
5 Stars

September 24 2026 8:33PM

Mason was very knowledgeable and helpful with all my gold and silver questions! He took the time to explain everything clearly and made the whole experience easy and enjoyable too.

Jagger M.
Santa Clarita, CA
5 Stars

September 24 2026 8:11PM

Wasn't sure about my interest on gold but just had a quick call with Alan and he answered what I needed to know pretty straightforward. I'll review my options and will consider working with priority in the future.

Betty B.
Los Angeles, CA
5 Stars

September 24 2026 7:23PM

Brion was a great help today. He shared info That helped me determine a course of action that not only saved me money but also gave me a new direction. This is all I have to say. Brian was very helpful.

John C.
Modesto, CA
5 Stars

September 24 2026 7:22PM

Reginald was extremely helpful; and knowledgeable with our situation. He listened and showed true patience and attention. I did not feel rushed or bothersome by asking questions. Great service!!!

Camden J.
Carson, CA
5 Stars

September 24 2026 5:38PM

My experience with Priority Gold and Michael has been awesome, second to none in helping me make informed decisions and keeping up with the market! Couldn't ask for greater assistance in the investment field! Always consistent and well timed!

Andre H.
Sacramento, CA
5 Stars

September 24 2026 4:05PM

I had a very good experience with Jake at Priority Gold. He was attentive throughout our conversation and took the time to explain the information I needed in a clear and straightforward way. I appreciated that he gave me room to ask questions and never made the conversation feel rushed or uncomfortable. His professionalism and friendly approach made the entire experience much more positive than I expected.

David L.
Ny, NY